At the age of 28, Abayisenga Moise is a passionate entrepreneur. The business skills he acquired through StartUp! helped him start a rewarding business and directly impact his community members.
Moise and other StartUp! participants during the graduation day
Moise has always had a passion for empowering his community. He wasn't sure how to begin making an impact, he wanted to help in a way that was sustainable. He decided to start thinking how he can venture into profitable business. He could finance his own life while supporting vulnerable members of his community.
“I once had the opportunity to travel to Uganda for a three-week training on liquid soap making. That’s how my business idea of running a soap making company came. I didn't have the business skills and confidence to start my business right that moment. After joining DOT Rwanda’s StartUp! program, I felt prepared to launch. DOT's program clarified my business idea and let me see how I could make it a reality.”
Moise had always dreamt of establishing his own company that would stand the test of time. StartUp! convinced Moise that he could start from what he already had, and grow.
"I got the chance to set my business vision and learn about my customers by testing the first version of my soap. This gave me confidence that my business would have consistent clients. The program also empowered me to determine the key benefits and features of my product. Identifying these would come in handy for marketing my soap."
Moise has reaped many benefits from DOT’s aftercare support. The DOT Rwanda staff has walked him through creating a robust marketing plan for his product. The also team facilitated and exhibit for Moise products in the district exhibition event. This gave him an opportunity to market soap to hundreds at the exhibition. This event alone tripled Moise's customer base. The exhibition also opened some wonderful doors for Moise. His products caught the eye of government officials and made it on Twitter and Facebook.
District’s officials appreciating Moise’s liquid soap at the DOT Rwanda’s exhibition stand
“My business has reached another level. I have been recognized as an outstanding young entrepreneur and leader in my community. I've also had the opportunity to be part of a civic education program for youth leaders. I got to share my achievements and highlighted the role DOT played to President Paul Kagame.”
As the success of Moise became evident, he knew it was time to work on impacting his community. Moise decided to identify children who could not afford their tuition . Moise's Ubumwe Foundation is helping countless children to go back to school. Today, the initiative has reached to 35 children. Moise uses the profit he makes from selling soap to support the school.
“I came to recognize that as a young person, I have to give back to my community."
Moise is a great example of how youth can be part of forming solutions to community challenges. We wish him the best in his future as a social entrepreneur.